Selling the Invisible
Author Harry Beckwith ISBN 9780446672313 Publisher BusinessPlusUS; Reprint edition (3 May 2012) Pages 245 Size 125mm X 195mm Weight 350 g. Our Price Rs. 1,790.00
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.